How click-to-call can improve customer relationship?

Click to call is a web-based tool that simply allows the call centers to connect with the relevant customers quickly. Before the invention of voice options, almost all the call centers were relying on the caller’s location in order to connect with the relevant agent. For example, a customer calling from Virginia may be connected to the nearest location; but now with the invention of latest tools & techniques call centers can redirect their callers to the most relevant agent or department within few seconds.

How does click-to-call work?
Click to call button options are usually embedded on the company’s website or displayed as an advertisement. So, when customers will click on that button, they will be immediately directed to the call center through VoIP technology. Skype is one of the best examples of how does VoIP work, it also connects the computers and phones to one another through the internet. This technology usually bypasses the trouble of making long distance or international call. In Skype, anyone who is using the Skype interface can simply chat for free.

Call centers can also take the advantage of this technology. Unlike the normal inbound calls, the call from a click-to-chat button can simply provide more clues for routing to the most relevant agent. If this support button is located on the help page, then your call could be easily diverted directly to the customer support officer. And if this click-to-chat button is installed on your billing page, then the call could even be diverted to the accounting department. The exact location of the click-to-call buttons can simply determine where your calls are routed, and then simplify the whole procedure route people to the right agents. Therefore, call centers are in dire need of choosing right call center solutions with high-quality VoIP technology through which they can convert more leads and sales.



Incorporation of click-to-call for your call centers:
Many smart applications are now allowing their customers to place calls through this button embedded on their site pages. Hard-coding the click to call button with the right agent extension is just a simple way to incorporate this innovative technology. WordPress plug-ins and some other intelligent software solutions can even enable the customers to choose ‘click-to-dial’. The best way is to find a reliable solution that may help you track a data on every customer and sales representative. There are several customer relationship management (CRM) softwares that can offer such quick integrations with the simple click to call technology.


Click to call button is even allowing their users to connect through VoIP in order to quickly resolve their complicated issues. The right placement of this button will routes people to their relevant agent to answer their queries. A sales rep can also take advantage of this innovative technology if its incorporated efficiently into the CRM system. It’s much easy to make a call and get the necessary information, such as call duration, which is automatically logged. Now people prefer to do more business from their phone, so it does make a good sense to use click to call buttons so they can connect customers and agents intelligently.

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